Popular Web show 'Lonelygirl15' adopts product placement

"The goal was to raise awareness of the brand among our target consumers," said Kirk Saville

:::looks suspiciously at Kirk:::

.......could he be the mystery LG15 Hershey's fan?????

Kirk Saville
Public Relations Department
The Hershey Company

Alas, Kirk appears to be in HR so he is NOT the brand manager:(

http://www.thehersheycompany.com/news/

The hunt goes on...........


http://www.freep.com/apps/pbcs.dll/article?AID=/20070328/NEWS07/70328060/1051/SPORTS03