Bebo, "Lonelygirl15" to make UK version

Read the full article here by Kate Holton and Matt Cowan .

The star of the show, to be called Kate Modern, will post a series of videos and have a profile on the Bebo site, allowing members to interact with her and fellow fictional characters.

In the British version, Kate Modern will be a 19-year-old art student living in central London and the story will be set around the hip Carnaby Street.

The series will initially start on Bebo at the beginning of July before moving to YouTube and other networking sites.

Bebo.com is a "social networking site" and is partnering with the Creators of Lonelygirl15 on KateModern. Product placement seems likely based on this report:

President of Bebo International, Joanna Shields, told Reuters Television that the project would allow a small number of brands regular access to a potentially huge following.

"If we do (the advertising) tastefully and well and people see that it is successful then it could be an opportunity for advertisers and brands to connect with this demographic," she said.

"Each time I connect with that character, the advertiser has a chance to send me a message."

~ QtheC