ARG Advertizing?

We are always talking about the entertainment aspect of ARGs such as Maddison Atkins. But the story does not end there. What about ARG Advertizing? Is it the new frontier in advertizing? You be the judge:

CSI NAC - 12thstreethouse
Promotional Piece for our local market ARG


Now, let me think about this. Where have I seen Jason Milliken recently?

Look familiar?