... millions are hooked by online soap

RE: KateModern

"Six months later, Bebo has its own teen drama, which costs as little as £30,000 a month to make but has already gone viral."

"Goodfried did not seem too worried by the competition. "We're not afraid of the BBC,'' he said. "We are afraid of the two 13-year-old kids in their bedroom who are going to come up with the next thing.''"

http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/08/27/cnsoap127.xml

Research: halyetnicky