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Monday, September 3, 2007

Take LonelyGirl, Ship Her to the U.K., Add Brands


KateModern: "Hewlett-Packard and Paramount also have signed up as sponsorship partners since the series began July 24."

http://adage.com/digital/article.php?article_id=120198

"Bebo's international-sales director, Mark Charkin, said, "With 'KateModern' we are trying to create a lot of dimensions for brands to relate to consumers."

Posted by modelmotion at 5:35 PM

4 comments:

  1. AnonymousSeptember 3, 2007 at 6:26 PM

    Is it just me or is the product placement becoming over powering?
    Like "A Day in the Life Of.." video is a direct copycat of a tampax commercial from J&J's marketing campaign. I was actually a bit pissed when I saw the direct it was going. Not because it was a corny video, but because the commercialization was soooooo over powering.

    Maybe this could be a hint to the creators???

    ReplyDelete
  2. theinfernumflameSeptember 3, 2007 at 7:30 PM

    Well at least we know about Kate's, uh, monthly cycles. 'Cause you know that's totally vital to the story.

    C'mon creators, get it together. Product placement is one thing, but that was ridiculous.

    ReplyDelete
  3. modelmotionSeptember 3, 2007 at 7:33 PM

    It felt too "in your face to me", but then again they are paying for the show. I think they could make the point in a more delicate way......you dont need to hit pple on the head with a hammer.

    ReplyDelete
  4. AnonymousSeptember 4, 2007 at 12:38 AM

    I agree... when we see the tampax box at the beginning it was okay, but when Kate asked Charlie for the box at the end it felt like too much.

    I image it would be difficult keeping both the sponsors and the viewers happy. The sponsors are probably used to having adverts be in people's faces (lik traditional tv commercials) while most of us are used to watching LG15 which had very little product placement.

    ReplyDelete

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