ad:tech Keynote: State of the Industry
"What have been known as portals are now calling themselves platforms including Google, Yahoo, MSN and of course Facebook."
http://www.webpronews.com/blogtalk/2007/11/08/ad-tech-keynote-state-of-the-industry
"Suzie Reider believes we’ll continue to go in this direction with the shift towards user generated content."
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