From MySpace to YourSpace

"As a result, the MySpace site resembles a portal like Yahoo or AOL as much as a social networking site. Peter F. Chernin, the president and chief operating officer of the News Corporation, called MySpace a “contemporary media platform” and said the site existed to “create content and connect people to one another.”

http://www.nytimes.com/2008/01/21/technology/21myspace.html?ei=5065&en=d3d8a3818bc03303&ex=1201582800&partner=MYWAY&pagewanted=print

"Users will soon be able to tailor their profile for subsets of friends, “so my colleagues will see a much different page than my college buddies,” Mr. DeWolfe said."