Lonelygirl15's Secret Investor: Is Survivor Helping LG15 Survive
Posted by Milowent
"Today, it was discovered that in December 2007, Conrad Riggs of Mark Burnett Productions (the producers of Survivor and the Apprentice, among other TV shows) was scheduled to speak at a conference in Paris as part of a panel called "Television Reborn"
http://www.anchorcove.net/index.php?option=com_myblog&show=test.html&Itemid=51
Thanks, VISA and Mastercard - Miles Sez.
Hey everyone, I just want to personally address the whole “Mark Burnett” rumor. Chris Albrecht accurately reported on NewTeeVee that contrary to a post on Anchor Cove, lonelygirl15 is NOT funded by Mark Burnett Productions.
http://inside.lg15.com/2008/02/28/thanks-visa-and-mastercard/
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Thanks, VISA and Mastercard
ReplyDeleteFebruary 28th, 2008
Hey everyone, I just want to personally address the whole “Mark Burnett” rumor. Chris Albrecht accurately reported on NewTeeVee that contrary to a post on Anchor Cove, lonelygirl15 is NOT funded by Mark Burnett Productions. Greg and I want to let everyone know that not only have we never received funding from MBP, we’ve also never had the pleasure of meeting Mark. In the fall of 2006, Greg and I were trying desperately to keep this company afloat and to continue producing lonelygirl15. In the aftermath of all our initial publicity, we had offers for overall deals at major Hollywood studios, but we didn’t want to sign a contract that would not fully support our commitment to creating entertainment to be consumed online. This new medium is amazing and we are very fortunate to be a part of its emergence and growth. So, we did what all startups do… took out “loans” from VISA and Mastercard. We racked up considerable debt between the two of us so that we could continue paying the actors and production team working on the show at the time. Fortunately, we were introduced to a new media enthusiast through a friend and he helped us weather the tough times, let us squat in his office, and enabled lonelygirl15 to continue to grow. His investment gave us the time to forge a business model for online shows. Remember, this was back before the YouTube partner program, before advertising on MySpaceTV, and before we had figured out how to best use product and brand integration within the show to monetize the production (and before we asked for your opinion on this). We’ve worked liked maniacs to produce great shows, and to find advertisers and promotional partners to make these shows a reality. We’ve managed to cover our costs over the past year by cutting innovative deals with advertisers like Hershey’s, Neutrogena, and Fox. It’s been a challenge because for most of these advertisers lonelygirl15 was the first online entertainment brand that they contributed advertising dollars to. We are a new media studio built on sweat and passion, and any success we’ve had is because of the dedicated community that’s formed around both lonelygirl15 and KateModern (that’s all of you!). Anyway, I wanted you to hear it from me. We have a lot of exciting things coming up in the near term so stay tuned!
OMFG. Miles is the LG15 Today commenter known as "Anonymous!"
ReplyDeleteIt all makes sense now!
just for the record, the article on anchor cove never said Burnett DID fund lg15, just that there was evidence suggsesting he may have. ultimately, it apparently is true that conrad riggs, who works closely with burnett, DID provide funding to lg15 in an undisclosed amount. riggs was scheduled to have a talk in paris in december where he was identified as being from Mark Burnett Productions and somehow connected to lg15. That attribution may have been inaccurate.
ReplyDeletefurther thoughts, and a link to the thread where this all arose:
ReplyDeletehttp://forum.anchorcove.net/viewtopic.php?f=8&t=844&p=4800#p4800