WHAT TIME IS IT?...Coverage of Glenn on BreeFM

Glenn Rubenstein, live on BreeFM @11pm EST, Wednesday.

Glenn talked about the passing of George Carlin so soon after Tim Russert. Glenn never saw him live but he has watched every HBO special he did. Glenn liked stand up comedy as a kid. As a kid you know things are funny even if u don't have the breadth of understanding to know why.




George Carlin's comedy was different because he analyzed things in life we are all familiar with. His comedy was very intelligent and insightful. You felt like you learned something at the same time as you laughed. It was a different way of thinking. In his last few specials he was going "over the top" in terms of his willingness to address issues. It is a loss for comedy, and it is a loss for the country. Glenn then played a tribute to George Carlin.

It is sad to think about death, dying, and loss. Glenn had been thinking about the death of John Ridder. Man About The House is the BBC series on which Threes Company was based. There was also a spin off called Robin's Nest. George and Mildred was a spin off like the Ropers. For a sitcom from the 70s Man About The House does not look that dated. The girls were much hotter than the USA show.

Scallywagga is a new BBC show that Glenn likes. It is a little like Kids in the Hall. British comedy can be very hit or miss. On the show there is an actress ( Jessica Hall) who looks just like RedEarth88 Sara Fletcher.

Scallywagga - Episode One - Part One


"JC Penney ad" at the Cannes film festival: teen sex/sexuality: it is a viral video hijack and not released by JC Penny. Glenn termed it "brand jacking". You have problems when something is comparable in quality. It leads to confusion to the point where the average viewer cannot tell the origin. Games are now being run a lot tighter leading to less game jacking. You have to be motivated to do something of comparable quality. Given the spotlight that has been focussed on UGC the competition is now fierce.

J.C. Penney Upset at Racy Cannes-Winning Ad

"A racy viral ad created for J.C. Penney that took home a prestigious award from the Cannes Lions International Advertising Festival last week has been blasted by the client and ordered removed from circulation, with the retailer livid that the spot -- which gives the impression J.C. Penney condones teen sex -- was produced without its consent."

http://adage.com/article?article_id=127961

Watch: http://link.brightcove.com/services/link/bcpid1370868150/bctid1628142929

There was an interesting article linked in LG15 Today about monetizing online video (SF Chronicle). It is very difficult to create viral video. There is some content that has an edge (funny or die). Some brands are trying to start their own shows because it gives them control. KateModern and Sofia's diary have had a few product integrations. Toyota and BMW have both done stuff now on their own. Do brands feel they need to have that level of control? With UGC and product integration Glenn thinks companies are afraid of doing an integration and having something happen that will affect the brand in a negative way. There could be an association that they don't really want. We tend to hear about the things that work and that might account for the shift in the last couple of months.

Glenn was involved with the Ice Breakers product placement and the early phase of the Neutrogena integration. Then Bebo/KateModern had a great success. Yet today series are having difficulty. Why? Control? Control of brand association? When they are dropping serious money to do an integration it costs more to do their own campaign but they have more control.

Here is the archive of of stories from LG15 TODAY concerning Glenn's radio show on BreeFM.

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