Can Cuil woo you from Google?

"Even the fabulists behind LonelyGirl15 knew to purchase domain names before they went public. One almost suspects hubris on the part of Cuil’s creators."

http://www.msnbc.msn.com/id/25919414/

Tough talk indeed from the site named for an ancient Irish term for “knowledge.”

http://www.cuil.com/

There is one interesting twist to CUIL. The recent video " Christmas In July" from TheLoneliestTraveler had the following tags:

"IL CU TheLoneliestTraveler TLT Frank Gnome Lee Azusa".

Given previous articles on TheLoneliestTraveler we were not particularly surprised to see "Azusa, TLT, and Frank". Further the content of the video explains "Gnome and Lee" from KateModern. But what about IL an CU. Well a simple rearrangement would spell CUIL. Coincidence? On the about page for CUIL it states that "Cuil is an old Irish word for knowledge. For knowledge, ask Cuil." as indicated in the article above. What is a little more odd however is the picture on the page.

Now what is curious is the profile page for TheLoneliestTraveler appears to contain a very similar picture.

Now in a recent post on insideLG15 Amanda indicated that a new ARG has already begun to promote the new series, yet no trailhead has been found.

Are all these just random events or is there more to all this than meets the eye? The fact that CUIL is a major web site launch would definitely suggest that they have money to burn on promotion.