CBS Sees Sponsored Web Video Programming as Viable Model
"Jigar, based in Los Angeles, recently joined CBS from CAA where he was an agent doing many Web video deals. He says in this interview that CBS is actively looking at acquisitions from "from Web creators to Hollywood talent."
http://www.beet.tv/2008/07/cbs-sees-sponso.html 
HP Has MTV-Like Webisode
"Tomorrow, HP launches a Webisode about college life called "Dorm Storm." This show is being distributed by Broadband Enterprises which guarantees 20 million views of the show. "
http://www.adweek.com/aw/content_display/news/digital/e3i5f524138fd37c9fdad5b496955e99908
http://www.hp.com
http://www.broadbandenterprises.com
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Posts
Wasn't HP one of the sponsors for KateModern?
ReplyDeleteYeah, I think they were. I remember Charlie's laptop being an HP. Then again, I think the exact sponsor was Microsoft Maps or some thing like that...Either way, Guarteed 20,000,000 views? I'll be impressed if they can actually match that.
ReplyDeleteWell they are a syndication company so they could have myspace or bebo or someone big on board to promote it.
ReplyDeleteI don't know but if I correctly understood the concept, their stupid show will just look like a very long commercial break. Immensely boring. "will allow users to click on products for more information"? Yeah, right. I think I'm gonna puke.
ReplyDeleteI think given how tastefully Sony has done Sofia's Diary that is a bit of an over reaction anon. The "Tampax" days of KateModern have long gone and I think everyone has learned that lesson well. I actually want to see what they come up with. It might be fun if done well.
ReplyDeleteOy gevault, the Tampax episode XD I actually had no idea Sony was sponsoring Sofia'S Diary! I've never actually watched more than a handful of episodes, though...
ReplyDeleteWhen it comes to branding it seems like companies want an extra level of control so that their products are well represented as a group. Sony has done this really well with Sofia'a Diary and the trend seems to be in that direction.... at least for now.
ReplyDelete