Lexus launches branded channel with original content

Lisa Kudrow to topline Web Series

"Kudrow isn't Hollywood's only representative on L Studio. "Sex and the City" writer-producer Amy B. Harris joins the site in October with a scripted series of her own, "Puppy Love," in which she examines the relationships between people and their dogs. Harris recruited many other "Sex" writers to contribute to the 40-episode series. The cast includes Famke Janssen, Janel Moloney and Heather Burns."

"Taken together, the connective thread between the programming mix and the Lexus brand, Blanchard said, is the theme of innovation. "We kind of look at ourselves as a broadband HBO," she said. "Being on broadband in and of itself is innovative for a lot of these artists."

LStudio.com is currently in beta.