In addition to ad-sharing revenue through YouTube, Cruikshank gets outside sponsorships. Wireless device company Zipit paid for placement in three viral Fred videos, and bigger companies are hopping on the Fred bandwagon as well.
http://newteevee.com/2008/11/18/cruikshanks-fred-cranks-up-playcounts-and-dollar-signs/
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Haha! He talks about being recognized at the Red Lobster in Omaha, Nebraska. Funny, I know the exact Red Lobster that he's talking about. I've been there several times when visiting family in Nebraska (they live in Hastings).
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