Video Viewers Up 27% from 2007; as for the Money…

There’s a pessimistic study out today about ad revenue for TV, too. eMarketer says that between the shaky economy and the growth of online video, U.S. ad spend will decrease 4.2 percent next year to $66.9 billion.

http://newteevee.com/2008/11/17/video-viewers-up-27-from-2007-as-for-the-money/


What makes you stop to view an advertisement? IBM stopped people on the streets of Frankfurt, London, Mumbai, New York, Los Angeles, Sydney and Tokyo to ask about their media device and advertising preferences. See what they had to say. See the press release: http://www-03.ibm.com/press/us/en/pressrelease/26077.wss