Blood of virgins in the service of advertising
A lengthy article in Polish about Lonelygirl15, n1ckola, and product placements.
Original link in Polish from Gazeta.pl
Google Translate Version
Some quotes:
... LG15 promote Hershey's Icebreaker's sours Gum (segment "Truckstop Reunion") and film "Jumper" (from 2008). However, most successful cosmetics Neutrogena. The series appeared fictitious employee Neutrogena Dr. Spencer Gilman. As a researcher of cosmetics companies to help change the characteristics of blood Bree. Neutrogena has established this form of corporate e-mail address placed on the corporate side, and even made him an employee of the month in June 2007. Make LonelyGirl15 was promoted in two months. After pulling a series of fans founded a special page with a petition for reinstatement of Dr. Gilman - collected 455 signatures.
...[N1ckola] has proved to be a commercial success even before the first issue. Sponsors - Microsoft (Internet service to promote Windows Live), Samsung, Polkomtel, and Hasbro (Monopoly board game) with interest covered the production costs of the planned 120 episodes.
.... Seth Godin confirms that the LG15 phenomenon and its clones are a great example of successful "tribal marketing". Around the world the series has created a strong community is total fans, who at the time of greatest fame LonelyGirl15 Bree with a population of up to 15 thousand people.
These English-speaking "plemienni" fans have already managed to issuance of the first "zhakować" player TiVi.pl placed on the site to see if there are other sections. Detect weaknesses are minimized (such inscriptions typo in the final) and serial translate into English. [<<< LOL this paragraph is about lg15today]
You call that lengthy?
ReplyDeleteJust try the American Recovery and Reinvestment Act of 2009. Now that is lengthy.....
http://www.whitehouse.gov/the_press_office/ARRA_public_review/
meep
Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.
ReplyDeletehttp://en.wikipedia.org/wiki/Seth_Godin
Tribe Management
ReplyDeleteTribe management is a whole different way of looking at the world.
It starts with permission, the understanding that the real asset most organizations can build isn't an amorphous brand but is in fact the privilege of delivering anticipated, personal and relevant messages to people who want to get them.
http://sethgodin.typepad.com/seths_blog/2008/01/tribal-manageme.html