May I Interest You in Some Blended TV?

As more creative is blended, the dividing line between online and traditional TV will increasingly blur.

http://www.clickz.com/3633225

CBS USES IPHONE TO FUEL FANDEMONIUM FOR 'HARPER'S ISLAND'

According to CBS, users then try to guess the next victim, and the murderer. People get points for accurate guesses and are listed on a leaderboard.

http://maverix.typepad.com/brandingunbound/2009/03/cbs-uses-iphone-to-build-fandemonium-for-harpers-island.html