What is Following?

Do you have a favorite blog and want to let the author and readers know that you are a fan? Well now you can do that and more with the Blogger Following feature! You can even keep track of the blogs you follow via your Reading List on the Blogger dashboard.

http://help.blogger.com/bin/answer.py?hl=en&answer=104226

Friend Connect: Grow Your Blog's Community

"But your readers come from across the web, from Yahoo, AOL, WordPress, Typepad... not just Blogger. That's why we're excited to announce that we've integrated Blogger Following with Google Friend Connect."

http://buzz.blogger.com/

"One note for readers who previously followed one or more sites with Blogger Following and joined one or more sites with Friend Connect: you can decide whether or not to show the sites you've joined via Blogger Following and Google Friend Connect in your Blogger profile. By default, we have turned the "Show blogs I follow in my Blogger profile" option off".