Emmys for Product Placement? Streamys Beat You To It.
Today’s NY Times Television section has a piece entitled, “Commercials You Can’t Zap ”, that playfully suggests that there be an Emmy Award for product placement…
http://www.placevine.com/blog/2009/06/07/product-placement-emmys/
Commercials You Can’t Zap
Product placement will only grow, as audiences continue to zap through the 30-second commercials that have sustained the TV industry for half a century or more.
http://www.nytimes.com/2009/06/07/arts/television/07stan.html?_r=1
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From the NYT article:
ReplyDelete"The Vitamin Water White Party that began this season of “Gossip Girl” on the CW network was a twofer, a plug for Vitamin Water that doubled as a satire of designer-obsessed Hamptons society."