Web Video Makers Hope Software Finds Audience

Umbrella is different, Beckett said, because it targets people known in the new-media world as “prosumers” – budding filmmakers or established celebrities who want to put videos and other content on the Internet and reach an audience.

http://www.labusinessjournal.com/print.asp?aid=01074677.2386133.1817270.5436016.7208608.349&aID2=139781