FOX USING AUGMENTED REALITY TO PROMOTE "DOLLHOUSE"

Broadcast network, Fox, has tapped marketing agency, Blitz, and Adobe Flash developer, gskinner.com, to develop an Adobe Flash/Adobe AIR-based interactive/augmented reality application to promote its new show, "Dollhouse."

http://www.itvt.com/story/5750/fox-using-augmented-reality-promote-dollhouse

... it allows viewers who print out a special augmented reality symbol or "glyph" on the Virtual Echo Web page, and then hold it up to their Web cam, to bring the character to life in "3D"