Publicis Shifts ‘Several Million’ In Broadcast Ad Spend To Hulu

.....the money is being shifted to the video site from both broadcast TV and other websites.

http://paidcontent.org/article/419-publicis-shifts-several-million-in-broadcast-ad-spend-to-hulu/

Time To Change The Lens: Media As A Service

The core content - videos, music, games, print, etc. – will in many ways look/sound/play/read like today but everything about the way it is consumed and delivered will continue to change.

http://paidcontent.org/article/419-time-to-change-the-lens-media-as-a-service/

CBS INTERACTIVE TEAMS WITH AT&T AND MEDIAEDGE: CIA ON TWO NEW INTERACTIVE WEB SERIES

According to CBS Interactive, they will both have various interactive/social media features, including weekly polls, Facebook fan pages, Twitter feeds, and (at least in the case of "TV in a Flash") "Twitter engagement challenges" to encourage audience interaction.

http://www.itvt.com/story/5752/cbs-interactive-teams-att-and-mediaedge-cia-two-new-interactive-web-series