Fox Digital Studios puts focus on brands
Fox is the latest broadcast network to put dedicated resources behind digital content, following similar moves from NBC, which has a similar division spearheaded by Microsoft vet Cameron Death, and ABC, which got into the digital content arena last year with the Toyota-sponsored Squeegees.
http://www.crainsnewyork.com/article/20091019/FREE/910199993
...... no TV network has yet to truly crack the code of how to develop original programming that works as well online as it does on the boob tube.
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