12 Surprising Things Holding Back Online Video Advertising

After four years in the online video business, one thing is clear: if you produce high quality content and build sufficient distribution across a large enough number of consumer touch points, you can generate more than enough revenue from multiple sources and platforms to build a profitable, stand-alone business.

http://www.washingtonpost.com/wp-dyn/content/article/2010/01/16/AR2010011601036.html