BMW, Coke May Boost U.K. TV Revenue on Product-Placement Rule
Such overt placements in Europe are mostly either unpaid or imported in U.S. content.
http://www.businessweek.com/news/2010-01-07/bmw-coke-may-boost-u-k-tv-revenue-on-product-placement-rule.html
I wonder if this is why web series such as KateModern found it relatively easy to get product placement deals in the UK?
ReplyDeleteIt seems the 436 ate the article.
ReplyDeleteWhat doesn't 436 want you to know?
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