Coma Cam "It's a Miracle" from Cheer's Brighten Bay - brightenbay
Cheer's Brighten Bay, Coma Cam: Sandy briefly wakes up from her coma.
http://www.cheer.com/brighten-bay/index.shtml
Cheer(R) Launches New Soap Opera Campaign Featuring All My Children's Cameron Mathison
Cheer's New Interactive Campaign Offers Women the Chance to 'Sparkle Like a Star' Through Online Sweepstakes
The campaign features storylines and webisodes set in Brighten Bay, a colorful community with on-going drama between its neighbors, including: Nurse Nancy, Sandy, David and the hero of Brighten Bay, Dr. Dan, played by soap opera star Cameron Mathison.
http://www.pginvestor.com/phoenix.zhtml?c=104574&p=irol-newsArticle&ID=1351473&highlight=
This would be an example of "branded entertainment".
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