The Secret Is Out There: Coca Cola Creator Doc Pemberton Stars in “Secret Formula” Campaign

The Secret is Out There. - CocaColaCo

Who knows the secret ingredients? How is the secret formula protected? Who is Doc. Pemberton? We've released this video in an attempt to shed some light on the answers... but many more are out there. You just need to know where to look. Hint: unlock bottles.

By Michael Andersen

The Secret Formula campaign launched with the above video bears many of the trappings of an alternate reality game, with links leading to artifacts across the web, and the promise of expansion out into the real world...

http://www.argn.com/2010/06/the_secret_is_out_there_coca_cola_creator_doc_pemberton_stars_in_secret_formula_campaign/