The Future of Branded Entertainment: Q&A with Brent Friedman

"Something I learned in video games was to cut out the first act of set up – jump right into the action – and the way we thought we could do that in Valemont was to give our main character all the clues she needed in the very first two-minute episode"

Read the full post:
http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/

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