BY LIZ SHANNON MILLER
A lack of uniform standards for video formats, reporting, and analytics are definitely inhibiting faster growth of the online video market...
http://newteevee.com/2010/08/01/five-questions-with-howcast-ceo-jason-liebman/
http://www.howcast.com
Posted by
modelmotion
at
12:53 PM
Labels: Five Questions With…, Howcast, Jason Liebman, Liz Shannon Miller, Meta Discussion, viral video
If you want to become an "author" on Web Series Today please read: http://tinyurl.com/becomeaWSTauthor
Join the discussion: http://www.tinyurl.com/webseriescommunity
"The Legend of Zoey"... 33 years later: Temporal Vortex Spiraling into a temporal vortex the passage of time warps into an il...
Anagram ServerBacon's CipherBoulter.anagramcipher morseCipher ToolsCryptogramGreek Number Converterleetkey.mozdevmorse codePurple Hell Riddle ToolsStegsecretSubstitution Cyphertheproblemsitetps_backwardsTranslation - babelTRANSLATOR, BINARYvigenere-keyedWord builderwordnavigatorwordnavigatoryellowpipe
Argentina
Australia
Belgium
Bosnia and Herzegovina
Brazil
Canada
Chile
Croatia
Cyprus
Czech Republic
Denmark
Egypt
Estonia
Finland
France
Germany
Hong Kong
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jamaica
Kuwait
Latvia
Lithuania
Malaysia
Maldives
Mexico
Netherlands
New Zealand
Norway
Pakistan
Panama
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of Korea
Russian Federation
Saudi Arabia
Singapore
Slovenia
South Africa
Spain
Sudan
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Venezuela
Vietnam
Virgin Islands, U.S.
Posts
Does every virus become an epidemic. No! Why then would anyone assume that anything “designed” to be viral would actually become a “viral video”. That does not take away from the use of the word or the concept. The fact that marketers phail at making them is not the problem of the term but rather the incompetence of many of those who attempt to make them. The word points to a goal, and a very useful goal. It does not make every marketer a genius at social marketing but that is not the fault of the term itself.
ReplyDeleteWe definitely need more reliable view counts. For example when Crackle throws out huge views for a web series we need to better understand how those views were achieved. Were they "real views" where the viewer actually watched the content or were they using "autoplays" on a "front page". Did they reflect the video beginning to play or did they represent a complete view. Did the viewer "consume" the story or was it a "blind view".
ReplyDeleteThe only way we will achieve this is if the web series media sites such as Newteevee and Tubefilter call sites like Crackle on their data and provide very specific accounting of what the data actually represents (not simply what sites like Crackle want us to think they represent).
To be fair to Newteevee they did follow up on the Crackle data but then simply said it was verified by an "independent source" and included autoplays.
Verification of videos starting to play falls far short of what we should require if we are going to print information about view counts. If the media fail to call sites on their data and make it extremely clear what their data represents then the media becomes part of the problem, not part of the solution.
Hopefully Newteevee will continue to aggressively push in this direction. Crackle is not the only site where we have a problem getting verifiable analytics so we should require specific accounting from all sites and not just regurgitate what they tell us or how they spin their data via the analytics they are willing to make public.