A New Way to Market Music on Spotify
Sony had identified a group of consumers dubbed "Tipping Pointers."
Read the full post:
http://adage.com/mediaworks/article?article_id=145918
Sony had identified a group of consumers dubbed "Tipping Pointers."
Read the full post:
http://adage.com/mediaworks/article?article_id=145918
Posted by modelmotion at 10:58 PM
Labels: advertising, Transmedia
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