It’s Not an Ad; It’s Transmedia
It’s a complex, sprawling, immersive experience that feels a little like living inside a movie.
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http://www.igda.org/newsletter/?p=374
See also: Studio Profile: Six to Start
Firstly, we feel that traditional ARGs are flawed in terms of their accessibility, scaling and structure.
http://www.igda.org/newsletter/?p=362
Research credit: Cyng
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