Hello, I'm a Serious Man, with a very serious issue to discuss with you today.
See if you can help these shows out. What else are you going to do with that few bucks? Buy more Farmville crap you'll hate yourself for buying later on?
Posted by
Tyghtrope
at
12:51 AM
Labels: Awkward Embraces, Hollywood Wasteland, pilot episode, Serious Issue, Vampirism Bites, Web Series
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Nicely done. This probably did more to explain these shows and make them attractive to viewers than the actual shows them self have done.
ReplyDeleteA common repeated theme, from me at least, is "entry point". It is something that is equally often forgotten. To a large degree viewers watch content that is episodic in nature on the web unless they are watching "TV online" where they are already familiar with the serialized theme of a show and have bought into the concept.
For a web series this means that the first episode a viewer might see is Episode 6. Will they instantly understand the show and grasp the big picture narrative in the first 15 seconds? This is something every web series should ask.
A fancy film like "intro" with credits might set a mood and make the show creator feel like they have done something monumental, but it does almost nothing to serve the needs of a viewer who is seeing the show for the first time or missed the last episode. Yet many web series demand that their viewers go back to episode 1 to have the remotest idea what the story is about. Why?
It is almost like the creators of web series do not watch web series, or only watch a narrow band of web series that moves in the same narrow circle. The key should be to invite new viewers into your World and you only do that by giving them what they need to grasp your show and grasp it quickly.
This is not a new topic. It is as old as the origin of web series but time after time creators make the same mistake and do not listen. I guess the viewer simply knows nothing about their own needs. Or, is this at least in part why web series have such a hard time getting traction.
Thanks for putting that together James. I wish us all luck in our campaigns.
ReplyDeleteI think the beauty of the web is that it's so easy to go back and watch the whole series, no matter what point you find the series.
With a TV show, you need that since you might never watch the old episodes. But with web, if you like what you saw, you can go back to the start.
True, but never underestimate the importance of making a splash with your first run. There are viewers out there that prefer to watch content fresh off the press.....and it is important that you reach them and bring them on board early. To treat a web series as simply "on demand" could be in some instances a HUGE mistake.
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