Americans love their TVs, but flirt with streaming
Twenty percent of that demographic watch about 27 minutes of online video on their computer on average every day....
http://gigaom.com/video/nielsen-cross-platform-report
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"This trend is especially pronounced in the demographic of 18- to 34-year-old viewers. Twenty percent of that demographic watch about 27 minutes of online video on their computer on average every day...."
ReplyDelete27 minutes of online video is a remarkably low number for this "prime demographic". This comes at a time when the people over at Tubefilter claim the world is ready for 30 minute web series.
It would be interesting to take a much closer look within this demographic to see what the actual distribution looks like. Is the data simply skewed to the low side by an average that include a majority that watches virtually no online video, or what?
You would not have to watch a lot of Youtubers to clock up 27 min. There is a ton of TV shows now online that have become quite popular with this demographic. So, I am not questioning the 27min but saying we need to understand it much better. Might make for an interesting follow up story.