Web Series Creators react negatively to watching pre-rolls!
@RobbPadgett
Robb Padgett
I'm glad I submitted YouTube embeds for @VZWshow's IAWTV nominations. Pre-roll ads are time-consuming and annoying while voting.
http://twitter.com/#!/robbPadgett/status/134177240429760512 
@srtmcloughlin
Steven Tobler
People with #CTW5 pilots should consider deactivating pre-roll and overlay ads. Just sayin'.
http://twitter.com/#!/srtmcloughlin/statuses/134363051884412928 
@jaredhoy
Jared Hoy
folks in #CTW5 - PLEASE disable your adds on @bliptv for the lenght of the voting. cc @CelebrateTheWeb
http://twitter.com/#!/jaredhoy/statuses/134383110820343808
Few people would argue that there is a need for Web series to generate revenue to become sustainable. One of the common and perhaps most disliked techniques is the "pre-roll". While clearly there is a time and place to use pre-rolls (for example, a popular property that has already developed its viewer base) many do not enjoy them when they first encounter or are exploring a Web series. Well, it seems like many of the show creators them self when required to watch them do not like them either. This became quite apparent today as voting began for the IAWTV Awards and Celebrate The Web. It seems that when confronted with the same viewing experience that they expect viewers to accept many Web Series creators were less than happy about having to watch pre-rolls.
Argentina
Australia
Belgium
Bosnia and Herzegovina
Brazil
Canada
Chile
Croatia
Cyprus
Czech Republic
Denmark
Egypt
Estonia
Finland
France
Germany
Hong Kong
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jamaica
Kuwait
Latvia
Lithuania
Malaysia
Maldives
Mexico
Netherlands
New Zealand
Norway
Pakistan
Panama
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of Korea
Russian Federation
Saudi Arabia
Singapore
Slovenia
South Africa
Spain
Sudan
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Venezuela
Vietnam
Virgin Islands, U.S.
Posts
The question remains, will the Fine Brothers do Kids React to Pre-Roll Ads?
ReplyDeleteThe CTW5 pilots need to disable pre-roll ads is not about whether they're effective. It's because CTW is a non-profit organization and many shows have Creative Commons content with a noncommercial clause, so having ads on there would violate both the spirit of CTW and some of the pilots' licensing agreements.
ReplyDeleteIt's not about the ads themselves.
"PLEASE disable your adds on @bliptv for the lenght of the voting. "
ReplyDeleteIt is quite clear from the quote that that was not what they were talking about. If it was about what you claim why would it say "for the length of the voting."
It would also be in the official rules.
Clearly they do not want to sit thru the same pre-rolls they expect regular viewers to suffer thru.
Because CTW5 has a limited license on the content.
ReplyDeleteIf you just see what you want to -- some grand "ads don't work so let's skip them" conspiracy -- go ahead, but that's not what it's about.
To quote Robb Padgett:
ReplyDelete"Pre-roll ads are time-consuming and annoying".
All I am saying is that there is a time and place for pre-rolls.
If you hope to grow an audience organically then most likely the use of a pre-roll will do more harm than good in the early phase of that process. Any revenue you get from the pre-roll is more than offset by the damage it does to building your audience for the long term