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Tuesday, December 13, 2011

2012: The Year Of The Video View Standard

In addition, the current measurement for a video view has no duration component.

Read more: http://www.mediapost.com/publications/article/164139/2012-the-year-of-the-video-view-standard.html#ixzz1gT3pfGIY

Posted by modelmotion at 5:21 PM

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3 comments:

  1. modelmotionDecember 13, 2011 at 5:34 PM

    "Start with the current metric, where a video view is defined as a play start of any kind. "

    This is not a metric accepted by the online video community, it is a metric accepted by the ad industry an one that should be totally rejected by the community because it is totally meaningless in the context of the actual video.

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  2. Venus SpaDecember 13, 2011 at 5:41 PM

    While faked views and shows simply lying about their totals is a problem, (one the Youtube's of the world seem to be doing an adequate job of policing at least,) I'm thinking that it's not worth attempting to standardize unless the big portal heavyweights buy in. If they don't, who's going to enforce it?

    ReplyDelete
  3. modelmotionDecember 13, 2011 at 5:49 PM

    Indeed.

    A standard only becomes a standard if it is widely accepted by major players.

    Also a lot of people click off before the very end of a video so a play completion probably does not reflect those who have actually watched enough of the video to understand its content. In this respect Youtube already seems to have an acceptable compromise between all or nothing.

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