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Thursday, May 17, 2012

Facebook IPO: The art of pricing the right pop

Lead underwriter Morgan Stanley (MS, Fortune 500) and the 32 other banks Facebook has tapped to sell the offering must decide on a price that causes the stock to pop in the first few days, while creating demand from...

Read the full post:
http://money.cnn.com/2012/05/17/markets/facebook-underwriters-price/

Posted by modelmotion at 7:45 AM

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