Building Relationships

Today is Valentines Day. Some of you are in relationships. How did you meet? Some of you are not in a relationship. How would you approach a new person? Would you walk up to them and ask them out on a date? Perhaps. But more likely, not. You would probably introduce yourself. You might say something witty or something contextually relevant.

So if you would not walk up to a stranger and ask them on a date, why would you ask them to watch your Web series? OK, its not exactly the same thing, but there is an important point here. Relationships are built on trust and trust develops slowly over time.

 Some of you may argue that we watch TV series produced by strangers. But do we? Each TV channel has a carefully crafted identity. We know what type of shows we can expect there. We already have a level of trust. New shows are often introduced by associating with past shows we might have watched on the channel. We often know cast members, writers producers etc. True, we do not have an intimate personal relationship with them, but we do have a pre-existing level of trust.

Yes, it is entirely possible that you can ask a total stranger to watch your Web series and they will do it. More often than not they will not. True you might post your video in a relevant community where you have not had a presence before and someone will watch it. More often than not they will not. True you may tweet your video at some famous celeb, or a random person, on Twitter and they might watch it. More often than not they will not.

 The point here is that relationships take time to develop. They begin with a moment and they grow slowly from there. Over time trust develops and you, your opinions and your creative endeavors begin to matter to the other person. That is when they will watch your Web series.

See this post on the community page: http://plus.google.com/101175516092771757092/posts/KX6cMc1mKC6