Ruby Skye PI and interactive storytelling

Jill Golick, president of the Writers Guild of Canada and creator/writer/producer of multi-award winning web & TV show Ruby Skye PI discusses the exciting possibilities and creative pleasure of connecting with audiences through interactive storytelling.

 Using in-video clues, active contact details and calls-to-action, Ruby Skye PI encourages audiences to interact on other channels such as email, SMS, Twitter and Facebook. The project uses a combination of live interaction and Conducttr automation to build a strong relationship with the audience through deeper story engagement.