With every video I create and release I’m learning more about what
the social web responds to, and what they ignore. While there’s no
guarantee you will get a million views if you create a remarkably
entertaining video, there are a few activities you can do each time to
accumulate more views, love, and attention for your content.
Social Sites
Posting your video link on social sites is a good start. My favorites are: Facebook, Twitter, Google Plus, Reddit, Delicious, StumbleUpon, Buzzfeed, and if you have a potential viral hit on your hands then submit to Devour. I’ve given up hope on the dying Digg. WTF titles, broad and niche tags, and eye-catching thumbnail images are key.
Timing is also key too, even though there’s no way to know when a
digital influencer may see your content and when they won’t. Most of the
time they won’t. I have had some modest success stories of getting over
290 saves on Delicious for various videos. My theories as to how I got
so many are suspect, but I think what happens is some power user
bookmarks my video link, and their thousands of followers see that and
do the same. It’s rare but it can happen, and it leads to many more
views and higher placement in Google. But the problem unfortunately is
that there’s no guarantee, and there’s no secret formula. All you can do
is put your best video links forward, and hope for the best.
Leverage the Trends
A good tip for Twitter is that when you are promoting your video link
via tweets, be sure to look at what’s trending globally, and if your
video is somewhat related to those words, phrases, or hashtags, then use
them in your tweets. Never come off too salesy though. Also what I’ve
found works is asking people a question, or shocking them with something
they aren’t used to. For example: Have you ever ate so much food, that
you felt like your stomach was going to explode? Yeah, this guy in pain
can relate video link
Keep Your Fingers Crossed
Always be sure to seed your video’s earliest views by sharing your
link with your friends, family, and co-workers. Chances are if they like
what you’ve created, and are inspired to share your video, then you may
be onto something. Produce content that’s emotionally engaging, short,
and irresistible not to share, and your video could be joining the
“million high club” soon. Easier said then done, in fact most video
creators and producers who have hit it big likely never will again. In
fact, your chances may be higher of getting struck by lightning then
ever seeing one of your videos hit 1,000,000 views.
Invest as much passion, energy, creativeness, and fun into your
videos that you can, and see what happens. Just don’t do what many
individuals do which is create something, then spend no time marketing
it. If you spend 10 hours creating a 2 minute video, then spend at least
1-3 hours promoting it across the social web and your social graph.
Don’t just tweet out the link one time, always be looking to promote any
of your videos when the timing is right. For example, if you create a
Halloween video this October, then why not promote it again in October
2014, October 2015, etc. just as long as its story is evergreen.
And if you are creating quality entertaining videos but are having no
luck on YouTube, or on other popular video sites then consider
uploading via Spidvid to UnleashVideo where there’s much less noise, and spam trolls. Good luck!