What crowdfunding campaigns do you admire?
I researched many different crowdfunding campaigns for many different kinds of projects before launching the one for my show. I learned a lot about the importance of the video for selling your concept, the delicate scaling of backer tiers and selection of attractive rewards. I also learned about the importance of using one's campaign to build your audience, not just get funding, i.e., "pre-sell" your project.
I wanted to share one that I particularly like, and it's active right now. The SNOOF Riders IndieGoGo campaign...
I like this campaign, because the idea of the show cracks me up--future rock star and philandering douchebag goes back in time and "breaks all of time," because he shagged the wrong historical figure at the wrong time--and because they seem to be doing everything right in terms of presentation and perks. I think it's worth examining their campaign, because they have both a good idea, and they've done a good job of positioning it for support.
Does anyone else want to share a campaign that they think is particularly effective? And please don't plug your own.
Argentina
Australia
Belgium
Bosnia and Herzegovina
Brazil
Canada
Chile
Croatia
Cyprus
Czech Republic
Denmark
Egypt
Estonia
Finland
France
Germany
Hong Kong
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jamaica
Kuwait
Latvia
Lithuania
Malaysia
Maldives
Mexico
Netherlands
New Zealand
Norway
Pakistan
Panama
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of Korea
Russian Federation
Saudi Arabia
Singapore
Slovenia
South Africa
Spain
Sudan
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Venezuela
Vietnam
Virgin Islands, U.S.
Posts
I think all too often crowd funding campaigns come down to who you know. Projects are often funded by friends family, cast and crew. I agree that the campaign is a great opportunity to build an audience but too few people design projects in a way that is "web native" and hence they fail to extend their reach to the degree possible.
ReplyDeleteI'd agree, except that on top of friend, family, cast and crew, I would add an already existing fan base for stars or creators involved in the project, which may mean it's not as limited as "who you know."
ReplyDeleteHow would you differentiate "Web native" from the mix of real-world and online connections one needs to build an audience and crowdfunding base?
Existing fan bases are part of your DNA, so naturally they are potential supporters.
ReplyDelete"Web native" is the way you approach a series. If you see the content as separate from the Web then that is unlikely to be "Web native". If every member of the cast and crew are deeply immersed in the Web and have each developed their own networks that is a start. But it needs to go much deeper. To often creators get "stuck" in a narrow circle of other creators. That is often he kiss of death because it means you are not constantly expanding your reach. The Web is a hive and the more you reach out and explore areas where potential audiences hang out the more you become part of the matrix. It is not just about "your show". It is how you, your cast, crew and any existing fan base interact on the Web. It is how they interact with other communities. It is how they interact with other shows. The more immersed you become in the contributions of others the more your network expands and eventually that feeds into support for your series.